Dutch musician, DJ and record producer Tiesto and Believe Entertainment Group today announced plans to launch an all-new, digital video series entitled “In The Booth,” a documentary-style show that will go behind the scenes with the world-famous DJ and give fans an up-close, personal look at the electronic/dance music superstar’s life and the global movement he has fueled. Believe Entertainment Group, a New York-based digital entertainment company, will finance, sell and distribute the series to a worldwide online audience, including Tiesto’s social networks on Facebook and Twitter. The show will be co-executive produced by Tiesto and Believe Entertainment Group and is slated to launch in Q4 of 2011.
“In the Booth” will consist of 15 episodes, each approximately 5-7 minutes in length, and will reveal how Tiesto’s passion for music and live performance has made him a global phenomenon, chronicling the events, promoters, preparations and how each show ultimately comes together. From Las Vegas to Ibiza, fans will have the ultimate insider access to Tiesto’s world — backstage, onstage and moments right before he hits the decks in front of thousands of fans — plus exclusive Tiesto commentary and personal insight into the experience, the venues, festivals and big nights in the world’s most exclusive parties and nightclubs.
“I am really excited to be producing my own show, and for the first time my fans will be able to truly experience all that happens on tour and behind-the-scenes,” said Tiesto.
The new show comes at a time when dance music is exploding in popularity; performing more than 150 shows per year, Tiesto is the biggest name in the fast-growing dance/electronic music category. The movement was in full effect at Ultra Music Festival, the sold-out three-day event with more than 150,000 people in attendance where Tiesto headlined in Miami earlier this year. Tiesto was named one of Billboard magazine’s top-grossing touring acts of 2010, thanks to a world tour that saw him play on six continents and in front of more than a million people. Recently, Tiesto was voted ‘Greatest DJ of All Time’ by British dance music magazine Mixmag. In support of his recent mix album ‘Club Life – Volume One Las Vegas,’ Tiesto has embarked on the “Club Life” world tour and has begun a massive residency at the Hard Rock Las Vegas.
Dance music is a category that Believe Entertainment Group Co-Founders Dan Goodman and William H. Masterson III have prioritized given the meteoric pace at which the category is growing and the tremendous interest among advertisers, promoters and fans alike. After meeting with Tiesto’s team they decided to join forces to fully develop the new series, working together to concept and distribute it, utilizing an ad-driven model such as Believe Entertainment Group has successfully launched in the past.
“Electronic/dance music seems to have found its biggest audience within pop culture right now both domestically and globally, with Tiesto leading the way, so he’s a terrific partner to work with to bring this show to market,” said William H. Masterson III, Co-Founder, Believe Entertainment Group. “The combination of his millions of fans through Facebook and Twitter will allow the show entree to his huge and loyal truly global audience.”
“Tiesto is always on the frontline of new technology and media. This is a chance for fans to get a rare look behind this truly unique icon,” said Michael Cohen of Complete Control Management, Tiesto’s worldwide management company. “With fans in every major country across the globe, a show online is a new way to reach everyone and allow them to watch it whenever they want, wherever they want.”
Tiesto’s dominant online presence among the electronic music community will aid in helping “In The Booth” reach fans across the globe. With over 9 million fans on Facebook, he is adding 40,000+ new fans per day (over 1.2MM per month). He has over 485,000 followers on Twitter after only recently engaging on the platform, and is adding almost 30,000 followers per month. On YouTube, Tiesto has 500,000 video views per day and is in the Top 40 most subscribed music channels; he generates 11 million views per month — a staggering 200 million+ total views since launching his YouTube channel. Tiesto boasts the #1 artist podcast in the world, “Club Life,” with over 300,000 weekly subscribers, and his official website, tiesto.com receives 400,000+ visitors per month.